If you’re wondering where sales are headed in 2020, look no further
Over the past few years, the sales world has undergone radical changes, leading to many new opportunities. Now the question is, what will 2020 bring to the world of sales?
Here are top 5 trends we predict for 2020:
1.Personalized sales training that delivers scale and effectiveness
How does your organization deliver sales training and coaching? Whatever the method, is it effective and scalable enough? According to Gartner, B2B sales reps forget 70% of the information they learn within a week of training, and 87% will forget it within a month. In-person traditional learning is hard to implement across a large salesforce and geographies. New sales training and coaching technologies need to be effective and scalable.
With the help of new technologies, organizations can personalize training to an individual’s learning style, while making it scalable. Organizations can use Machine Learning to identify an individual’s learning style in order to personalize sales training, then offer recommendations based on that style, and also recognize which types of material are most effective, so that these can form part of future sales training.
2. The emergence of AI in the workplace
The potential of Artificial intelligence is starting to be realized in sales training and coaching. According to Gartner, by 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. When asked how AI will improve their sales organization, respondents said that it would increase efficiency, reduce costs, and improve revenue streams.
3. From notification chaos to deeper integrations
Many sales organizations use over a dozen different sales tools daily. For sales reps, this leads to a flood of notifications and emails through all the different platforms and channels. As Customer Data Platforms (CDPs) are becoming more common, this will lead to a more systematic approach in integrating the data. Sales reps will start having a personalized sales feed, which combines all the relevant notifications into one actionable, easy-to-use channel for real-time sales.
4. Data-driven sales will become a competitive advantage
In 2020, more and more companies will be willing to invest in a well-aligned and data-driven sales and marketing machine. It takes time to get everything aligned and integrated but when up and running, it’s a highly valuable asset for a company and a great source of business success.
5. CRMs — Even for small businesses
Rather than keep track of leads and opportunities in spreadsheets, small businesses of all sizes should use CRM solutions to improve their sales processes. Growing companies don’t need to spend huge amounts of money on a comprehensive CRM. For example, HubSpot CRM is accessible and provides all the functionality startups and small businesses need. With minimum setup required of reps, they can start selling in the system faster.
Enerjoy, a smart AI sales achievement platform supports and taps into many of these trends and increases its clients' sales results by an outstanding number of up to 32%.
Using advanced Machine Learning and Gamification, Enerjoy delivers a personalized approach to motivating sales reps. Enerjoy is expanding to additional countries in 2020 and excited to make a greater impact in line with key trends in the year ahead.
Get ready to take advantage of these trends and reap the benefits in meeting and exceeding your sales targets in 2020!